How It All Started
MARKETING AND BRAND DEGETALISATION
Reel Taste didn’t start as a marketing agency, it began inside a family business. For over 20 years, our family operated a small local store that relied almost entirely on foot traffic and word-of-mouth. The business was well-loved by older customers, but it struggled to reach younger audiences and grow beyond its immediate neighbourhood.
Instead of accepting slow, traditional marketing, we started experimenting with digital presence, branding and targeted online advertising. The transformation was immediate. By creating a strong brand identity, designing modern visuals and running data-driven ads, we reached audiences who previously would have never known the store existed.
Online brand development combined with strategic advertising completely reshaped the business. In its first year of digitally-focused strategy, annual revenue passed seven figures. Something that simply wasn’t possible through traditional foot-traffic alone.
This experience proved something important: smart branding and online advertising don’t just expose a business to more people. They unlock entirely new markets, new generations, and new opportunities for growth.
AUTOMATION PROCESSES
Reel Taste began in an unexpected place, inside a radiation oncology clinic. Working as the Head of CT Simulation meant being responsible for patient scans, medical imaging and precise data organisation.
To improve efficiency and reduce human error, new operational methods were developed that introduced automation into critical workflows. This included automated image fusion, accurate labelling of previous treatment areas and the creation of personalised 3D printable medical equipment through CAD.
These systems were later adopted across clinics nationally, proving that automation and well structured workflows can reshape operations on a large scale. Experiencing this impact firsthand led to a simple realisation. If automation could transform healthcare, it could also transform everyday businesses. That belief became the foundation of Reel Taste. Our work is centred around intelligent systems, automated processes and using AI to help businesses operate smarter, reduce stress and create growth that lasts.
Real Outcomes from Happy Client
Golden Age
Social Media Growth & Brand digitalisation.
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The Result
In the first year:
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$150,000 increase in annual revenue
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measurable growth in new customer acquisition
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stronger brand recognition across social platforms
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increased online demand beyond local foot traffic
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Real Outcomes
Golden Age Bread & Cake partnered with Reel Taste to transform their online presence and modernise the brand for a younger, digitally-native audience. Before working together, the business relied heavily on legacy brand reputation and in-store foot traffic, with minimal online engagement and no strong brand identity.
After implementing Reel Taste’s online branding, visual identity upgrade, and digital-first social strategy, Golden Age saw a $150,000 increase in annual revenue within the first year.
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Modernised brand identity
Reel Taste developed a refined visual identity and logo system that reflected the brand’s heritage while appealing to modern consumer expectations. The brand went from “local bakery” to a recognisable retail identity able to compete against high-end bakery chains and specialty dessert stores.
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Unique selling point that actually connects
Instead of generic “fresh bakery” messaging, we positioned Golden Age around a clear, ownable USP:
"Authentic Asian street-style bakery, made fresh daily."
This USP was strategically tied into their logo and brand expression—instantly differentiating them from traditional European-style bakeries and giving customers a reason to choose them over alternatives.
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Social Media growth that brought new audiences
Daily content production, well-structured campaign themes, and consistent community engagement attracted customers outside the local radius. Social proof, digital visuals and product-focused content turned previously invisible products into scroll-stopping highlights.
Instead of relying on existing customers walking past, Golden Age began reaching potential audiences across the city.
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Seamless ordering & digital customer pathway
A structured, efficient ordering process was introduced, improving the customer experience and making repeat purchases simple. This meant less customer confusion, faster checkout, and reduced friction—leading to higher order frequency and increased transaction value.
EVERDALE
Social Media Growth & Brand digitalisation.
The Result
In the first 6 month:
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+$10,000 monthly revenue increase
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significant uplift in online orders
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strong recurring community through email subscribers
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growing audience actively engaging with the brand online
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increased visibility despite difficult locatio
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Website design built for conversion
We designed a modern branded website with clear product presentation, strong value messaging and structured call-to-actions. Instead of customers having to “find” Everdale, the website now acts as a digital storefront accessible 24/7—capturing interest even when the doors are closed.
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Email CRM & community strategy
We introduced email list building, automated capture points, and ongoing community nurturing. This shifted Everdale away from relying only on walk-ins and created its own owned audience that continues to receive updates, offers and new product releases.
This email list now functions as a loyal local community, not just a database.
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Targeted online marketing
Instead of hoping more people would pass by the store, we actively found the people most likely to order vegan food within specific delivery radius zones. Targeted ads were structured around menu highlights and lifestyle-based audience segments—bringing new customers who would have never discovered Everdale organically.
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Influencer collaboration
We coordinated vegan creators and local food influencers to showcase Everdale in a way that felt real, visual and shareable. Their content introduced the brand to thousands of new potential customers and generated strong credibility amongst vegan consumers.
